Content Writer | Copy Writer | Social Media Creative
Following quite a significant light bulb moment, I realised that, after several years of working in buying and online trade for well-known retail brands, I wasn’t doing what I loved. In Dolly’s words, every morning I was tumbling out of bed, but instead of pouring myself a cup of ambition, it was a mug of strong black coffee with the words ‘I hate mornings’ emblazoned on it. So, I took the bull by the horns and resigned one rainy Monday, with the ambition of becoming freelance.
To suppress the overwhelming anxiety that shortly followed, I realised that, for want of a less cliched cliché, the world was my oyster and it was in my hands to make this happen. I’d acquired a desirable skillset, including:
negotiation, creative strategy, social media planning, online optimisation
But there had been one thing missing. Since doing my Journalism Masters at the London College of Fashion, many moons ago, I had never had the opportunity to incorporate my passion for writing into my day to day. Several people urged me to start what I had always thought of as my ‘ideal job’ – writing and blogging. So, this is me making it happen. I’m living vicariously through myself. Good on me.
Today, I split my time between editorial content and brand campaigns, product copy, blogging, email marketing copy, and engaging social media posts for well-known retailers from luxury fashion to high street favourites, including:
I write predominantly for fashion and lifestyle brands but I have been known to turn my hand to other industries including luxury corporate wear and the wellness industries, tailoring content to the audience.
I have carved myself a niche, I’ve come to know what I like and what I’m good at. Now I can really add value. Just for the record, that mug broke in the dishwasher.
If you’re looking for a sparkly, engaging and tailored TOV, I can help. But, don’t just take my word for it, see my client testimonials and LinkedIn profile to give you the confidence that I am the right person for your project. Contact me through LinkedIn if you’d like to chat further, I’d love to hear from you.